Wine to Water
Rebuilt Wine to Water by cutting through nonprofit norms, sharpening the story, and bringing the founder’s why back to the front.
Scope
Client
Duration
Year
A mission that lost its edge.
Wine to Water began as a rebellion—rugged, mission-first, and unapologetically human. But over time, the brand drifted. It started to sound like every other nonprofit it was designed to challenge. The heart was there. The voice wasn’t.
We brought the grit back.
Working closely with founder Doc Hendley, we stripped away the polish and rebuilt from purpose. We injected clarity, urgency, and emotion into every layer—from brand identity to messaging and visuals that felt real, raw, and alive again.
A legacy reignited.
The results spoke for themselves. 173% growth in web traffic. 162% increase in donations. 3.5x growth in social following. Wine to Water didn’t just look different—it felt different. The rebellion was back.
A collection of the brands that trusted us to build belief into their business.
