Coaqua
We took Coaqua from overlooked to undeniable by amplifying its voice, breaking category clichés, and owning the space.
Scope
Client
Duration
Year
A good product stuck in a boring category.
Coaqua had the quality, but not the character. The category was flooded with lookalike brands built on purity claims. Our challenge was to turn a functional coconut water into something with soul — a brand that could stand apart, not just sit on shelf.
We traded palm trees for personality.
A safety-yellow can broke the sea of sameness, paired with a voice that was dry, human, and a little defiant. Coaqua became an everyday escape with a wink and confident enough to stand apart, self-aware enough not to try too hard.
The shift showed up on shelf.
In California’s crowded coconut water market, Coaqua rose to #2 in unit velocity and became the fastest-growing brand in C-Stores, according to SPINS. The refresh drove an 85.5% YoY velocity increase, bringing bold color, real personality, and a new generation of drinkers to the category.
A collection of the brands that trusted us to build belief into their business.
