Loom
Juice was asleep. Loom was the wake-up call. We just turned up the volume.
Scope
Client
Duration
Year
A category stuck on repeat.
Juice had lost its pulse. Same packaging. Same promises. Same tired appeal. The category was flooded with lookalike brands that talked wellness but inspired nothing. Loom had the ambition and attitude to stand out—but needed a story bold enough to cut through the noise.
We rewired the system.
We positioned Loom as 'Juice from the Future' a brand built on entertainment first, education second. That shift reframed everything. Wild flavor names. Loud design. Founder-first storytelling. A voice that traded claims for charisma. The goal wasn’t to explain the product. It was to make people feel something.
The future showed up.
In the first 60 days, Loom gained over 13,000 Instagram followers and 600,000 blended video views. Amazon engagement hit 7.4%. Breakthrough partnerships turned a better-for-you beverage into a cultural signal. Loom didn’t follow the category. It redefined it.
A collection of the brands that trusted us to build belief into their business.
