Wet Hydration
Repositioned Wet Hydration as a lifestyle-driven functional water brand—built on clarity, movement, and all-day balance.
Scope
Client
Duration
Year
Functional water. Forgettable brand.
Wet Hydration didn’t have a product problem. It had a perception problem. On shelf, it blended in with every other functional water—safe, sterile, and forgettable. The product worked. The branding didn’t.
We gave hydration a point of view.
We stripped the buzzwords and built a belief system—one rooted in energy, movement, and modern wellness. Then we reimagined the look and language to feel cooler, bolder, and impossible to ignore.
The refresh didn’t just look better. It performed better.
CAC dropped 55%. Retail sales surged 316% in 90 days. Year-over-year growth hit 1021%. Wet Hydration didn’t just find its audience—it owned the category.
A collection of the brands that trusted us to build belief into their business.
