Scotts Protein Balls
Rebuilt Scott’s Protein Balls into a brand that stands for more than snacks—owning its story, its shelf, and its unapologetic authenticity.
Scope
Client
Duration
Year
Heartfelt story. Hollow presence.
Scott’s Protein Balls began in a home kitchen—honest, hand-made, and full of heart. But on shelf, it disappeared among generic “healthy snacks.” The story was real, but the brand wasn’t breaking through. Authenticity only works if people actually feel it.
We brought handmade back to the brand.
Every detail was designed to feel human again. The hand-drawn logo. The imperfect textures. The packaging that looked touched, not templated. We leaned into Scott and Lori’s kitchen-table beginnings—real ingredients, real effort, real care—and turned them into a visual language that felt crafted, not manufactured.
From heartfelt to high-impact.
Scott’s Protein Balls now shows up like it means it: bold on shelf, true to its roots, and still giving back with 1% of all sales to breast cancer research. Turns out, when a brand wears its heart on its sleeve, people notice and stick around.
A collection of the brands that trusted us to build belief into their business.
